The businesses that are succeeding today are built on purpose. Do you have strategic clarity for why your business exists?
The challenge for entrepreneurs.
Are you overworked and tired in your business? Is it all becoming too much? Looking for a clear direction for your business so it all seems worthwhile?
Managing a business is not a job. It requires a whole-of-life approach to make it work for you and your family so that it doesn’t end up taking over your life.
In today’s market of constant disruption, many business owners are keeping their head above water and are asking “What is the point to my business? Is it worth all the stress and effort?”
Why build a Business On Purpose?
While many business owners recognise the need to define their business purpose, less than half have their business purpose reflected in their business strategy.
John believes that one of the keys to unlocking the growth potential of your business is finding your purpose. Not only has John personally walked this journey with his own business, research from Harvard Business Review and Oxford University have identified that when organisations embrace their purpose, they are more likely to be innovative and expand their operations than those that don’t. When John discovered his business purpose, his financial services company expanded from 7 to 65 offices around Australia, later selling the company for $40 million.
Business on Purpose was established to help you discover the ‘why’ of your business, challenge your assumptions of what makes businesses perform and grow, and relaunch your business so that it is both profitable and socially innovative.